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01 THE ONE’s goal is to bring you unique time pieces some of which with very special time telling methods. Some would say these are for geeks only but they are also conversation pieces.

01-fs2011-slider-hero.jpg01 THE ONE's binary code reading system uses the binary counting system that is used in computer machine language admired by people like Steve Wozniak, co-founder of Apple. You can watch the video on Youtube where Mr. Wozniak explains the system with one of our early models here. Like in any computer, this system uses only ones and zeroes to show anything that can be represented by numbers, such as time. Hence our name 01 THE ONE.

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